Positioning, offer, channel, and the order of operations. Founders who have never launched in this category pay tuition to the market. You do not have to.
Where do you need outside eyes?
One tap · No form
Two minutes. You will know immediately.
Joshua Paul Hooks
Founder and Chief Executive Officer
Joshua Paul Hooks built and sold companies starting from a restored car and a factory willing to send prototypes. He has served as CEO of a national EV company, brought foreign manufacturers into the US market, and holds ownership across food and beverage, manufacturing, consumer products, and technology.
When you qualify for a session, you are talking to him. Not a representative working from a script.
Week 1–2
Offer, buyer, and category position written so you can say no to the wrong work.
Week 2–4
Channel sequence for the first twelve months: what you launch, what you wait on, and why.
Days 30–90
Launch checklist with owners. The goal is a launch that does not have to be undone.
The Situation
A foreign electric-vehicle manufacturer that needed a real US operating presence: distribution, brand, and someone who had already sold vehicles in this market.
What We Built
Joshua served as CEO of Denago EV, a national electric vehicle company. The work was US market entry as an operator: factory floors, buyer meetings, brand, and the system required to sell here.
The Result
Denago operated as a national EV brand in the United States. This is operator work, not a campaign.
Joshua Paul Hooks, CEO, Denago EV
Yours to keep whether or not we work together. $1,250 session value. No cost.
The Operator Session
[$0]
Session value · No cost to you
Six questions. Two minutes. You will know immediately.
1. Business
2. Goal
3. Contact
Your business
The Operator Session is $1,250 of Joshua's advisory time at no cost to you. If we work together after that, engagements are scoped to the constraint, not a package. Formation and go-to-market work is typically a 60-to-90-day build into launch. Project retainers typically start in the mid five figures. Longer operating partnerships are quoted after the session. We will give you the number that fits your situation in the room. Equity is a separate conversation and is never required.
Yes, if you are funded or holding capital to deploy and can make decisions. Pre-revenue and pre-launch with no capital is too early for a session to pay for your time.
Offer, buyer, and category position, written so you can refuse the wrong work. Then a channel sequence for the first twelve months: what launches, what waits, and why.
The plan is a first-twelve-months sequence. The build into launch is typically sixty to ninety days. We do not sell a launch date we cannot staff.
We find the businesses we want to work with in conversations, not in inboxes. Some of these sessions turn into engagements. Most do not, and we are fine with that. Session value is $1,250 of Joshua’s advisory time. No cost to you.
Joshua Paul Hooks. Founder and CEO. Not a sales representative. When you qualify for a session, you are talking to him.
A written one-page plan inside 24 hours: the constraint, the opportunities, and the ninety-day sequence. Yours to keep.
Sessions are limited each month and allocated in order of application. A $1,250.00 Session Value at no cost to you.
