Paid media that is accountable to contribution margin, not vanity metrics. Creative, landing, and follow-up treated as one system.
Where do you need outside eyes?
One tap · No form
Two minutes. You will know immediately.
Joshua Paul Hooks
Founder and Chief Executive Officer
Joshua Paul Hooks built and sold companies starting from a restored car and a factory willing to send prototypes. He has served as CEO of a national EV company, brought foreign manufacturers into the US market, and holds ownership across food and beverage, manufacturing, consumer products, and technology.
When you qualify for a session, you are talking to him. Not a representative working from a script.
Week 1–2
Channel and offer audit. What is producing contribution margin, what is theater.
Week 2–6
Creative, landing, and follow-up rebuilt as one loop. Tracking that a CFO can read.
Days 45–90
Spend scaled only where unit economics hold. Kill rules in writing.
The Situation
A startup manufacturing swimming pools out of shipping containers. Zero credibility, almost no lead flow.
What We Built
IBG built the website from the ground up, created the content strategy and social presence, networked with industry influencers, and architected programmatic SEO.
The Result
An explosion in engagement and form submissions, reaching over $11M in monthly lead generation and first-year revenue over $10 million.
Robert Foster, Owner, Ready Pool
Yours to keep whether or not we work together. $1,250 session value. No cost.
The Operator Session
[$0]
Session value · No cost to you
Six questions. Two minutes. You will know immediately.
1. Business
2. Goal
3. Contact
Your business
The Operator Session is $1,250 of Joshua's advisory time at no cost to you. If we work together after that, engagements are scoped to the constraint, not a package. A paid acquisition system is a 90-day build. Media spend is separate and sits with you. Project retainers typically start in the mid five figures. Longer operating partnerships are quoted after the session. We will give you the number that fits your situation in the room. Equity is a separate conversation and is never required.
No. We will not take a media retainer on a broken offer, landing page, or follow-up. The system comes first. Spend comes second.
Contribution margin, not vanity metrics. Spend scales only where the unit economics hold, and the kill rules are in writing. Media spend stays in your accounts.
Ready Pool. Robert Foster. Website, content, social, and programmatic SEO. First-year revenue over $10 million and fifty times the lead volume in six months.
We find the businesses we want to work with in conversations, not in inboxes. Some of these sessions turn into engagements. Most do not, and we are fine with that. Session value is $1,250 of Joshua’s advisory time. No cost to you.
Joshua Paul Hooks. Founder and CEO. Not a sales representative. When you qualify for a session, you are talking to him.
A written one-page plan inside 24 hours: the constraint, the opportunities, and the ninety-day sequence. Yours to keep.
Sessions are limited each month and allocated in order of application. A $1,250.00 Session Value at no cost to you.
