SOP and Workflow Development

The business only works when you are in the room.
That is not a company. That is a job.

The business has to run when you are not in the room. We write the operating system so growth does not depend on heroics.

Where do you need outside eyes?

One tap · No form

Two minutes. You will know immediately.

  • Thirty minutes, direct with Joshua. Not a sales representative.
  • A written plan within 24 hours. Yours to keep.
  • No pitch unless you ask for one. Limited sessions each month.
Joshua Paul Hooks, Founder and Chief Executive Officer of Iconic Brand Group

Joshua Paul Hooks

Founder and Chief Executive Officer

Who You Are Actually Talking To

Me. Not a sales representative.

Joshua Paul Hooks built and sold companies starting from a restored car and a factory willing to send prototypes. He has served as CEO of a national EV company, brought foreign manufacturers into the US market, and holds ownership across food and beverage, manufacturing, consumer products, and technology.

When you qualify for a session, you are talking to him. Not a representative working from a script.

What We Actually Do

The deliverable is an operating system the business can run without you.

Week 1–3

Critical workflows listed. What breaks when you take a week off.

Week 3–8

SOPs and owners for those workflows. Written so a new hire can follow them.

Days 60–90

Dry run without the founder in the seat. Gaps get written. Then it ships.

Proof

Station House BBQ. Multi-unit brand, operated in house.

The Situation

A restaurant brand that needed catering and distribution growth without pulling the founder off the floor.

What We Built

IBG built the growth plan, expanded reach, and took the marketing and systems load off the restaurants. Station House is an IBG-owned brand, built and operated in house.

The Result

Catering and distribution expanded while the founder stayed on the restaurants. Material lift in reach and revenue.

Anthony Fonseca, Co-Founder, Station House BBQ

The Operator Session

Thirty minutes with me. One-page plan in 24 hours.

Yours to keep whether or not we work together. $1,250 session value. No cost.

The Operator Session

[$0]

Session value · No cost to you

  • Thirty minutes, direct with Joshua. Not a sales representative.
  • A written one-page plan inside 24 hours. Yours to keep.
  • Limited sessions released each month.
Do You Qualify

See if you qualify for an Operator Session.

Six questions. Two minutes. You will know immediately.

EligibilityReviewing your business

1. Business

2. Goal

3. Contact

Your business

Questions Operators Actually Ask

Including the number.

The Operator Session is $1,250 of Joshua's advisory time at no cost to you. If we work together after that, engagements are scoped to the constraint, not a package. SOP and workflow work is typically an 8-to-12-week operating-system build. Project retainers typically start in the mid five figures. Longer operating partnerships are quoted after the session. We will give you the number that fits your situation in the room. Equity is a separate conversation and is never required.

If it is not used in a week without you, it is not done. We do not deliver a folder.

The workflows that break when you take a week off. Those get an owner and a procedure a new hire can follow. Then we dry-run it without the founder in the seat.

Typically eight to twelve weeks. The test is a week of operation without you, not a folder of documents.

We find the businesses we want to work with in conversations, not in inboxes. Some of these sessions turn into engagements. Most do not, and we are fine with that. Session value is $1,250 of Joshua’s advisory time. No cost to you.

Joshua Paul Hooks. Founder and CEO. Not a sales representative. When you qualify for a session, you are talking to him.

A written one-page plan inside 24 hours: the constraint, the opportunities, and the ninety-day sequence. Yours to keep.

Thirty minutes. Outside eyes. No cost.

Sessions are limited each month and allocated in order of application. A $1,250.00 Session Value at no cost to you.

Request a session

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