Building Iconic Brands

Joshua Paul Hooks is a serial entrepreneur and consultant known for scaling startups into nationally recognized brands. As the founder of Iconic Brand Group, Joshua helps founders and investors transform ideas into high-growth ventures by combining operational systems, creative marketing, and global market strategy. His career includes consulting for startups and Fortune 500 companies alike, guiding them through product development, branding, and U.S.

market entry. Driven by family, community, and a passion for building impactful businesses, Joshua brings a rare mix of visionary leadership and hands-on execution to every project he touches.

John Aguilar is a seasoned operations specialist with a talent for streamlining businesses through smart systems and efficient processes. With deep experience in IT, logistics, and software, he has managed multi-million-dollar accounts, led product implementations, and built scalable structures that drive growth. John's expertise lies in evaluating technology, optimizing workflows, and ensuring companies operate with precision and profitability.

Having contributed to successful product launches in industries from healthcare to electric vehicles, he thrives at the intersection of strategy and execution. At Iconic Brand Group, John empowers founders with the clarity and infrastructure needed to scale confidently.

Brennen Lesser is an innovative strategist who bridges the gap between marketing, software, AI, and automations. With a background in both creative and technical fields, Brennen has led cross-functional teams to deliver scalable systems that drive sustainable business growth and operational efficiency. He excels at integrating new technologies, optimizing product development cycles, and crafting solutions that help startups and established companies adapt to changing markets.

Brennen's hands-on approach and commitment to continuous improvement have made him a trusted advisor for founders seeking to innovate and scale. At Iconic Brand Group, he brings a unique blend of creativity, technical expertise, and strategic vision to every project.

Larry Zhao is a seasoned financial strategist with a career spanning over two decades in corporate finance, investment management, and business development. His expertise lies in building strong financial infrastructures, optimizing profitability, and guiding companies through every stage of growth; from early-stage startups to mature enterprises. Known for his precision and foresight, Larry has successfully led financial operations for multinational organizations, private equity firms, and emerging ventures, helping them scale sustainably while maintaining fiscal discipline.

As Chief Financial Officer of Iconic Brand Group, Larry provides the financial vision and strategic insight that empower businesses to grow with confidence. His deep understanding of capital structure, forecasting, and financial modeling makes him the ideal advisor for companies ready to accelerate their market expansion and long-term value creation.

Reggie Johnson is a Producer, Storyteller, and Fund Raiser known for his relentless energy, visionary strategy, and hands-on expertise in driving real, measurable growth. With a proven track record in investment strategy, project financing, and creative production, Reggie has helped launch and scale brands across multiple industries. He is passionate about elevating businesses, building impactful partnerships, and guiding teams toward sustainable success.

Reggie's leadership style combines creative vision with practical execution, making him a catalyst for innovation and growth. At Iconic Brand Group, he is dedicated to breathing new life into your brand, elevating your presence, and helping you achieve lasting impact in the marketplace.

Madison Hamway is a dynamic strategist who bridges product development with digital storytelling. With expertise in social media, branding, and consumer engagement, she helps companies position their products to resonate with target audiences and scale in competitive markets.

Madison has led campaigns that drive awareness, build communities, and convert followers into loyal customers, while also advising on product features and market fit. At Iconic Brand Group, she combines creativity with data-driven insights to craft strategies that amplify brand voice, strengthen customer connections, and fuel sustainable growth across both digital platforms and real-world markets.