Building Iconic Brands

Joshua Paul Hooks

Founder | Chief Executive Officer

Joshua Paul Hooks is a serial entrepreneur and consultant known for scaling startups into nationally recognized brands. As the founder of Iconic Brand Group, Joshua helps founders and investors transform ideas into high-growth ventures by combining operational systems, creative marketing, and global market strategy. His career includes consulting for startups and Fortune 500 companies alike, guiding them through product development, branding, and U.S. market entry. Driven by family, community, and a passion for building impactful businesses, Joshua brings a rare mix of visionary leadership and hands-on execution to every project he touches.

John Aguilar

Chief Operations Officer

John Aguilar is a seasoned operations specialist with a talent for streamlining businesses through smart systems and efficient processes. With deep experience in IT, logistics, and software, he has managed multi-million-dollar accounts, led product implementations, and built scalable structures that drive growth. John's expertise lies in evaluating technology, optimizing workflows, and ensuring companies operate with precision and profitability. At Iconic Brand Group, John empowers founders with the clarity and infrastructure needed to scale confidently.

Brennen Lesser

Chief Marketing Officer

Brennen Lesser is an innovative strategist who bridges the gap between marketing, software, AI, and automations. With a background in both creative and technical fields, Brennen has led cross-functional teams to deliver scalable systems that drive sustainable business growth and operational efficiency. He excels at integrating new technologies, optimizing product development cycles, and crafting solutions that help startups and established companies adapt to changing markets. At Iconic Brand Group, he brings a unique blend of creativity, technical expertise, and strategic vision to every project.

Larry Zhao

Chief Financial Officer

Larry Zhao is a seasoned financial strategist with a career spanning over two decades in corporate finance, investment management, and business development. His expertise lies in building strong financial infrastructures, optimizing profitability, and guiding companies through every stage of growth. Known for his precision and foresight, Larry has successfully led financial operations for multinational organizations, private equity firms, and emerging ventures. As Chief Financial Officer of Iconic Brand Group, Larry provides the financial vision and strategic insight that empower businesses to grow with confidence.

Reggie Johnson

Investor Relations | Fundraising

Reggie Johnson is a Producer, Storyteller, and Fund Raiser known for his relentless energy, visionary strategy, and hands-on expertise in driving real, measurable growth. With a proven track record in investment strategy, project financing, and creative production, Reggie has helped launch and scale brands across multiple industries. His leadership style combines creative vision with practical execution, making him a catalyst for innovation and growth. At Iconic Brand Group, he is dedicated to elevating your presence and helping you achieve lasting impact in the marketplace.

Madison Hamway

Product and Social Media Strategist

Madison Hamway is a dynamic strategist who bridges product development with digital storytelling. With expertise in social media, branding, and consumer engagement, she helps companies position their products to resonate with target audiences and scale in competitive markets. Madison has led campaigns that drive awareness, build communities, and convert followers into loyal customers. At Iconic Brand Group, she combines creativity with data-driven insights to craft strategies that amplify brand voice and fuel sustainable growth across digital platforms.